In fact, there are tens of thousands of serious young kart racers who have chosen this sport over baseball, football, or basketball.
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Our target customer in this segment will have a wide range of racing and automotive skills, but our most important target customers are relatively unsophisticated at racing. While there are many items from various vendors available, Southeast Racing Parts has approached the market as a specialty retailer - a provider of parts and services to the entry-level racer. This opportunity may best be described as one ready and waiting for the first entrant who arrives with a well-conceived plan, sufficient industry experience, and the required capitalization. The only real threat to our venture would be a similar new entry to the marketplace. Overall it is estimated that the total retail market for hardcore racing products is $1.5 billion annually and it still continues to grow. The estimate includes all forms of auto racing: drag, stock car, open wheel, modified, sports car, autocross, formula car, tractor pull, and off-road. The resulting number was 385,000 people who competed in an organized auto race at least once in the past year. Performance Racing Industry completed an estimate for total number of racers.
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Currently, the market for racing parts and accessories is rapidly expanding.